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If You Don’t Market Yourself, Who Will?
Integrating key marketing concepts into your career development

You don’t have to be a professional marketer to benefit from universal marketing principles. Join Ly-Huong Pham, a CEO and international educator with over 30 years’ experience in high tech and education, as she lays out a clear marketing framework for your job search and ongoing career growth. In this online discussion about how to build your professional value proposition, she’ll introduce ideas to support a successful professional journey and dispel common marketing myths. Learn to identify your strengths, target the best jobs and cultivate relationships that support your long-term career goals.


1) Understand what people are really buying and what they’re willing to pay for:
• Develop a deep knowledge of yourself
• Craft your message

2) Develop a strategic fit:
• Select your target market
• Convert an interview into a relationship

3) Build relationship lifetime value:
• Negotiate what matters
• Work with recruiters and other key stakeholders

Job Market Insights is a weekly community discussion providing strategies for professional success in this unique job market. It is hosted by UCSC Silicon Valley Extension, the professional development arm of UC Santa Cruz.

This event will be recorded and provided to registrants. If you cannot attend, please register to receive the recording.

Aug 5, 2020 02:00 PM in Pacific Time (US and Canada)

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Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: UCSC Silicon Valley Professional Education.